4th Edition of Data Day
Leading experts in data analysis, management and quality presented the challenges they face in their day-to-day work and the keys to data strategies through various success stories.
We have gathered in Madrid more than 200 data experts who have had the opportunity to share their experiences on the path taken by companies to put "data" at the center of their decision making and become data-centric companies.
DEYDE AND DATACENTRIC JOIN FORCES
The evening began with Manuel Suárez, CEO of Deyde DataCentric, announcing that, the two companies, Deyde and DataCentric, specialists in the data sector, join forces with a joint value proposition that complements the provision of reputable data with data quality processes. This will enable a single, well synchronized and cost-optimized global data strategy.
DATA SHARING AND EXTERNAL DATA TO BE DATA DRIVEN
Next, Javier Martínez Rodríguez, Head of Costumer & Marketing Data Domain at Falabella, and Rafael Fernández Campos, President of Club CDO Spain & Latam, took the floor to present the ebook in collaboration with DEYDE DataCentric "Data Sharing in the CDO strategy". In their intervention they exposed the importance of breaking down the data silos that exist in companies so that they can really be a strategic driver for companies, and how to rely on Data Sharing and external Data to really be a Data Driven company.
"The future is not about confrontation, but cooperation. It's about creating ecosystems, shared data spaces in a secure and ethical way. That is value generation," commented Rafael Fernandez. "Sharing is not sharing for the sake of sharing. These are new business models that must help us to generate differential value within our organizations," said Javier Martínez.
DIGITAL TRANSFORMATION IS NOT JUST ABOUT BUYING TECHNOLOGY
Following the conference Marc Vidal, one of the keynote speakers, stated that for technology to become a transformative element four issues must be met: putting the customer at the center (alluding to it being through the key object of the conference, the Dato), automating processes, giving rise to new business models and developing new skills.
"A robot, automation, automated data management... Anything that has to do with technology generates efficiency, efficiency generates productivity, productivity generates competitiveness, and competitiveness generates employment. What happens is that it generates it somewhere else, not where before. If you don't do it strategically, you generate unemployment and that is the great challenge," he says.
MORE DATA, BUT REPUTABLE DATA TO ACHIEVE YOUR OBJECTIVES
After Marc Vidal, Olivier Lefauconnier, Business Development Manager at Deyde DataCentric, took over. He presented four use cases of how Pyramid Data, the company's value proposition, can help companies complete their vision of the market and consumers to make better decisions with reputable, quality, interconnected, proprietary and unique data.
Drawing an analogy between haute cuisine and data processing, Olivier emphasized the importance of taking care of data quality: "You can have a good thermomix, a slow cooker, but if you put in a rotten tomato, even with a good recipe, you will not get anything good out of it".
THE REVOLUTION OF MACHINES THROUGH IoT and 5G
Late in the event Elena Gil, Global Product Manager IoT and Big Data Telefónica Tech, told how the physical and digital worlds are being combined thanks to IoT, big data and artificial intelligence. "This fusion is allowing us to move towards a smart society, where everything is smart." The key to this IoT explosion is 5G, which makes it possible to connect a large number of devices in a constrained location in the right way.
THE KEYS TO RESOLVING DATA QUALITY ISSUES
Leading experts in data analysis, management and quality presented the challenges they face in their day-to-day work and the keys to data strategies through various success stories.
We have gathered in Madrid more than 200 data experts who have had the opportunity to share their experiences on the path taken by companies to put "data" at the center of their decision making and become data-centric companies.
DEYDE AND DATACENTRIC JOIN FORCES
The evening began with Manuel Suárez, CEO of Deyde DataCentric, announcing that, the two companies, Deyde and DataCentric, specialists in the data sector, join forces with a joint value proposition that complements the provision of reputable data with data quality processes. This will enable a single, well synchronized and cost-optimized global data strategy.
DATA SHARING AND EXTERNAL DATA TO BE DATA DRIVEN
Next, Javier Martínez Rodríguez, Head of Costumer & Marketing Data Domain at Falabella, and Rafael Fernández Campos, President of Club CDO Spain & Latam, took the floor to present the ebook in collaboration with DEYDE DataCentric "Data Sharing in the CDO strategy". In their intervention they exposed the importance of breaking down the data silos that exist in companies so that they can really be a strategic driver for companies, and how to rely on Data Sharing and external Data to really be a Data Driven company.
"The future is not about confrontation, but cooperation. It's about creating ecosystems, shared data spaces in a secure and ethical way. That is value generation," commented Rafael Fernandez. "Sharing is not sharing for the sake of sharing. These are new business models that must help us to generate differential value within our organizations," said Javier Martínez.
DIGITAL TRANSFORMATION IS NOT JUST ABOUT BUYING TECHNOLOGY
Following the conference Marc Vidal, one of the keynote speakers, stated that for technology to become a transformative element four issues must be met: putting the customer at the center (alluding to it being through the key object of the conference, the Dato), automating processes, giving rise to new business models and developing new skills.
"A robot, automation, automated data management... Anything that has to do with technology generates efficiency, efficiency generates productivity, productivity generates competitiveness, and competitiveness generates employment. What happens is that it generates it somewhere else, not where before. If you don't do it strategically, you generate unemployment and that is the great challenge," he says.
MORE DATA, BUT REPUTABLE DATA TO ACHIEVE YOUR OBJECTIVES
After Marc Vidal, Olivier Lefauconnier, Business Development Manager at Deyde DataCentric, took over. He presented four use cases of how Pyramid Data, the company's value proposition, can help companies complete their vision of the market and consumers to make better decisions with reputable, quality, interconnected, proprietary and unique data.
Drawing an analogy between haute cuisine and data processing, Olivier emphasized the importance of taking care of data quality: "You can have a good thermomix, a slow cooker, but if you put in a rotten tomato, even with a good recipe, you will not get anything good out of it".
THE REVOLUTION OF MACHINES THROUGH IoT and 5G
Late in the event Elena Gil, Global Product Manager IoT and Big Data Telefónica Tech, told how the physical and digital worlds are being combined thanks to IoT, big data and artificial intelligence. "This fusion is allowing us to move towards a smart society, where everything is smart." The key to this IoT explosion is 5G, which makes it possible to connect a large number of devices in a constrained location in the right way.
THE KEYS TO RESOLVING DATA QUALITY ISSUES
Alberto López Santamaría, Head of Client Technology at MAPFRE Spain, explained the processes they use to solve the problems associated with data quality in their MDM strategies and when contacting and identifying clients.
The key success factor was the use of internal information and complementing it with external information and services. Here he highlighted how Deyde DataCentric helped the insurer to identify with a very high degree of reliability its customer portfolio through the merger of the Tax Agency's Identification Service and the normalization of that data.
The key success factor was the use of internal information and complementing it with external information and services. Here he highlighted how Deyde DataCentric helped the insurer to identify with a very high degree of reliability its customer portfolio through the merger of the Tax Agency's Identification Service and the normalization of that data.
MAXIMUM EFFICIENCY THROUGH ALGORITHMS
To end the day Rocío Jiménez, Head of Analytics at Deyde DataCentric and Cristina Arias, Research Director at Tinsa, told how through the statistical rigor and technological power provided by Deyde DataCentric, coupled with the market knowledge provided by Tinsa, they were able to successfully improve the algorithm behind the IMIE (reference indicator of the real estate market in Spain) turning the project into a case study.